Bulgari announces Mile Phakphum Romsaithong as the first male Friend of the House for Bulgari Thailand. The Thai actor is also the first male celebrity in the South East Asia region to secure this coveted ambassadorship with the brand. He joins fellow Thai artists BLACKPINK’s Lisa Manoban (Global Brand Ambassador) and Davika Hoorne (Friend of the House for South Asia).
For the uninitiated: Mile first rose to fame as Kinn on the wildly successful Thai boys’ love series KinnPorsche: The Series, starring alongside Apo Nattawin Wattanagitiphat. Following the end of the series in 2022, Mile, along with the rest of the cast, embarked on a world tour—including a pitstop in Singapore. Since then, he’s gone on to become a Thai ambassador for Dior Homme and the lead in Be On Cloud’s Man Suang, a period-drama film which premiered at Cannes Film Festival in 2023.
In his new role as Friend of the House for Bulgari Thailand, Mile will collaborate closely with the brand to express the house’s ethos, heritage and innovation across watches and jewellery. This partnership will see Mile participating in exciting upcoming projects in Thailand as well as abroad, all while reinforcing Bulgari’s commitment to eternal splendour and opulence.
"The passion and narrative that flows through Bulgari’s designs are truly captivating. When I think of Bulgari, the word ‘timeless' comes to mind due to their enduring designs and exquisite craftsmanship. I feel honoured and grateful to be a part of this family," said Mile in a press release.
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